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By Koichi Iwabuchi
Iwabuchi has carried out wide interviews with manufacturers, promoters, and shoppers of pop culture in Japan and East Asia. Drawing upon this examine, he analyzes Japan’s "localizing" technique of repackaging Western popular culture for Asian intake and the methods eastern pop culture arouses nearby cultural resonances. He considers how transnational cultural flows are skilled in a different way in a number of geographic components through taking a look at bilateral cultural flows in East Asia. He indicates how jap renowned tune and tv dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and the way "Asian" pop culture (especially Hong Kong’s) is bought in Japan.
Rich in empirical element and theoretical perception, Recentering Globalization is an important contribution to pondering cultural globalization and transnationalism, relatively within the context of East Asian cultural studies.
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Recentering Globalization: Popular Culture and Japanese Transnationalism by Koichi Iwabuchi